In 2018 I had the opportunity to work with a Czech doctor specialized in Chinese Medicine. It was about rebranding her activity with a strong visual identity.
The concept is to tell a story of tradition, authenticity and professionalism trough reffined visuals. The background is not white, and the style is old fashion, but the typography stayes modern.
We were inspired by the traditional chinese patterns and shapes. The client wanted to keep the boat as it was a part of the old logo. So I redraw it from scratch and completed it with flourishes and chinese text the client wanted.
all rights reserved. - © 2019 - Guillaume Basley